Hero Brands is more than a holding company. It is a culture-led ecosystem built to create, grow and scale the brands shaping tomorrow. Our challenge was to bring clarity to an expanding portfolio, defining a proposition and brand architecture that connected its businesses while communicating the ambition, energy and entrepreneurial spirit behind Hero and its approach to building brands.

We refreshed the identity, defined the brand architecture and created a flexible visual system capable of bringing Hero’s growing world together. Working with illustrator Dusan, we developed an immersive Hero brand world, placing its businesses within one connected landscape. The result gives Hero a distinctive platform to tell its story, communicate its scale and support continued growth.